C.C.L. partners with ambitious organisations to build marketing strategies that drive commercial outcomes, not just impressions. Led by a Fellow of the Chartered Institute of Marketing with 27 years of experience.
From Google-scale digital strategy to hands-on fractional leadership for ambitious scale-ups. Every service is delivered personally, not delegated.
Full-scope strategy development covering positioning, segmentation, channel architecture, and operating model design. Built for organisations that need marketing to pull its weight commercially, not just look busy.
Proof pointSenior marketing leadership without the full-time overhead. Chris embeds directly with your team, providing the strategic seniority and hands-on delivery that a growing business needs at a pivotal moment.
Proof pointNew market entry, product launches, and audience-based GTM planning grounded in commercial reality. From enterprise expansion to consumer pivots, with a track record across B2B, B2C, and B2B2C.
Proof pointData-driven digital strategy across paid, owned, and earned channels. ROI-focused from day one, with transparent reporting frameworks that replace jargon-heavy dashboards with metrics that actually matter.
Proof pointBrand architecture, competitive differentiation, and messaging frameworks that give every stakeholder something to stand behind. Including thought leadership programmes for founders and executive teams.
Proof pointDesigning marketing team structures, leading recruitment, and mentoring individuals to build high-performance, data-led cultures. From a function of one to an international team, with the people to sustain it.
Proof pointCathcart Consulting Limited was founded on a simple premise: the most consequential marketing decisions deserve the most experienced thinking. We do not staff projects with recent graduates while a partner attends the kickoff.
Every engagement is personally led and delivered by Chris Cathcart, a Fellow of the Chartered Institute of Marketing with 27 years of experience driving growth across B2B, B2C, and B2B2C environments. From Google's largest EMEA financial services clients to private equity-backed scale-ups, Chris brings genuine commercial depth to every brief.
A few career highlights
A selection of recent engagements. Clients are referenced by sector unless they have given permission to be named.
Designed and activated Hampden Agencies' first digital transformation strategy, securing board buy-in and delivering measurable audience growth in a traditionally analogue market.
Built the Next Gen Technology marketing function from scratch, growing from a team of one to an international team of seven, and executed a multi-channel strategy across brand, performance, and content.
Redesigned the go-to-market and sales strategy for Supporting Education Group's B2C tuition offering, securing £5M in PE funding and driving rapid revenue and customer lifetime value growth.
James brings a quality of strategic thinking that we simply couldn't find elsewhere. He challenged our assumptions, sharpened our message, and delivered something our board could genuinely get behind.
Not the cheapest option, and entirely worth it. The rigour brought to our positioning project was unlike anything from a traditional agency. We now have a framework that will outlast the next three CMOs.
The CMO Advisory arrangement has been invaluable. Having someone with real experience to pressure-test ideas before they reach the board has changed how I operate. I should have done this years ago.
C.C.L. transformed how we think about demand generation. The strategy was clear, the execution guidance was practical, and the results were measurable. Exactly what we needed at a critical stage of growth.
We take on a limited number of engagements each quarter. If your project is the right fit, we'll know quickly.